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The group of monday announced its debut into the e-commerce space with launch of M2ALL.com an e-marketplace for Mahindra Products and Services.

The online marketplace has taking bookings for the new compact SUV-Mahindra TUV300. The new digital platform will offer customers an enhanced buying experience that combines speed and convenience of e-commerce transactions with trust and associated with the group of the mahindra.

M2ALL will enable all the mahindra businesses to sell products as the marketplace and going forward also offer other manufactures and sellers of products a platform.

E Market Place is a 100 percent subsidiary setup by mahindra in june this year to look after e-commerce business, parthasarathy said.

He said E-Market place has 10 employees and in the process of expanding its team. M2ALL also offer the group companies and external sellers of e-commerce technology.

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